An interesting article (for once) from the Beer Weenie

I know calling someone the “Beer Weenie” is not a term of endearment. I actually don’t say it because I have anything against Chris Drosner. I actually don’t even know the guy. I’m name calling as I like the name of our in-house beer editor’s column, “Beer Fite.” The only problem is our beer editor doesn’t seem to be drinking anymore. Of if she is, she’s doing it wrong.

Back to the article about beer labels… I thought it was interesting the way the various breweries are trying to maintain their brand identity, yet, differentiate the various flavors within the family. Very interesting… reminds me a lot of our branding efforts at work and maintain the trust of the customer.

Complete Beer Weeinie “A tasty saison in a package to match” (courtesy of Madison.com.)

The million dollar question

Nicci, are you still drinking and if so, why are we not benefiting from your beer knowledge? Believe it or not we would like to hear your thoughts on beer. Having you write a beer review column was actually a good idea.

How ya feeling now?  : )